Foundation and beginning of bar soap manufacturing.
Release of the first extruded semi-translucent glycerin soap.
Acquisition of the first extruder for automation of the bar soap’s manufacturing process.
Opening of the new Ypê Industrial Park.
Launch of the liquid dishwasher line with Ypê Neutral.
Expansion of liquid dishwasher lineup with the versions: Apple, Lime and Coconut.
Launch of the first fully translucent dishwasher on the Brazilian market: Ypê Clear.
Launch of the first Ypê liquid laundry detergent.
Launch of the Ypê Multi Active soap with versions: Soft Floral and Lemon.
Launch of the powdered laundry detergent YES containing european technology.
Launch of the Fleur D’Ypê fabric softener containing silk natural protein.
Launch of Holos soapbar, which contains natural nutrients and is approved by dermatologists.
Launch of Pinho Ypê disinfectant in four versions: Tradition, Lavender, Lemon and Active.
Opening of powdered soap-focused Manufacturing Plant in Salto/SP, and national expansion of the product.
Production of Yes powdered laundry detergent and Tixan Spring, containing cutting-edge technology.
Acquisition of the Atol brand, as well as its Manufacturing Plant in Simões Filho/BA.
Launch of Ypê Easy multi-purpose cleaner in two versions: Fresh and Citrus.
Modernization of Fleur D’Ypê lineup of fabric softeners with new packaging.
Modernization of Pinho Ypê lineup of disinfectants with new packaging.
Launch of the Fleur D’Ypê lineup of soapbars, in four exclusive versions: Moisturizing Milk with Almonds, Moisturizing Milk with Oatmeal, Hydrating Ceramides and Moisturizing Aloe Vera.
Relaunch and extension of the Tixan Ypê powdered detergent lineup, adding two new versions: Fresh and Softness.
Relaunch of the Holos Soft lineup of soapbars (modernization and concept update), adding four new fragrances: Milk Protein, Silk and Rose Protein, Mallow Extract and Herbs and Honey Milk Extract.
Launch of the Fleur D’Ypê Premium soapbars in the Classic and Glamour fragrances.
Launch of the new Ypê fabric softener, in the versions: Cosiness, Caring and Tenderness.
Launch of the Tixan Maximum Action powdered detergent, with multi-active formula and coconut soap.
Extension of the Ypê liquid dishwasher, adding two new versions: Citrus and Guaraná.
Launch of the Tixan Ypê liquid laundry detergent, in two versions: Fine and Delicate Clothes and Black and Dark Clothes.
Extension of the Ypê liquid dishwasher, adding two new versions: Aloe Vera and Fruty.
Launch of the Brilho Ypê steel wool.
Launch of the Bak Ypê milky disinfectant lineup.
New packaging for the Tixan Ypê powdered laundry detergent.
Relaunch of the Pinho Ypê disinfectant lineup.
Launch of the Tixan Maximum Action liquid laundry detergent for all types of clothing.
Relaunch of the Flor de Ypê Suave soapbar lineup.
Launch of the Lustral Ypê furniture polish lineup, in versions: Lavender, Jasmine and Beewax.
Launch of the new logo and communication of the company’s positioning (“Taking good care of our home”).
Extension and modernization of the Tixan Ypê powdered laundry detergent lineup, adding two versions: Sunflower and Nature.
Extension of the Ypê fabric softener lineup, adding two versions: Harmony and Energy.
Modernization of labels in the Ypê dishwasher lineup.
Launch of the new product identity of Ypê Brilho steel wool.
Modernization of the Ypê multi-purpose cleaner, with a new packaging and a lineup extension, adding a new version: Stain Removal.
Modernization of Tixan Ypê with new packaging.
Launch of the Ypê Premium powdered laundry detergent, a pioneer in the country, containing phosphate-free formula.
Extension of the Ypê fabric softener lineup with the launch of versions: Ypê Love and Ypê Intense with exclusive magic capsules.
Relaunch of the new Ypê furniture polish lineup.
Relaunch of the Tixan Ypê laundry detergent, with a new brand identity and two new versions: White Flowers and Energy of the Sun.
Modernization of the Flor de Ypê Suave soapbar lineup, with glycerin formula, in the versions: Beauty, Sensation, Energy, Magic, Freshness and Charm.
Modernization of the Flor de Ypê Luxo soapbar lineup, with collagen on its formula, in five versions: Delicate Nutrition, Beauty and Perfume, Energy and Caring, Freshness and Vitality, Seduction and Creaminess.
Launch of the Ypê bleach.
Launch of the Ypê Action antibacterial soapbar lineup, in the versions: Original, Care and Fresh.
Launch of the Ypê Active Chlorine limescale cleaner.
Modernization of the label in the Intense version of the Ypê fabric softeners, and the launch of a new version: Ypê Eternal fabric softener with magic capsules.
Launch in the multi-purpose cleaner lineup with the Alcohol version.
Launch in the dishwasher lineup with the Ypê Antibac version.
Modernization of Ypê Brilho steel wool packaging.
Modernization of Ypê bar soap lineup packaging and launch of a new version: Antibacterial.
Modernization of Bak Ypê and Pinho Ypê packaging and launch of a new Pinho Ypê formulation with a color change effect.
Launch within the liquid laundry detergent lineup of Ypê Premium and the new Tixan Ypê.
Acquisition of Perfex and Assolan brands and facilities.
Modernization of the packaging in the Atol room disinfectant lineup.
Opening of the Anápolis/GO facility.
Modernization of the Ypê dishwasher lineup packaging.
Updated packaging on Ypê Premium and Tixan Ypê liquid laundry detergents.
Modernization and expansion of the Ypê concentrated fabric softener lineup, with new labeling, two new versions - Lilac and Yellow - and economic, stand-up pouch packaging on the versions: Blue and Pink.
Relaunch of the Ypê Suave and Luxo soapbar lineup, with a new concept and new formulation: Flor de Ypê Suave, in versions: Mistérios da Natureza (purple), Beleza Perfumada (blue), Doce Frescor (green), Segredo das Flores (pink), Tentação Radiante (yellow). Flor de Ypê Luxo, in versions: Beleza (blue), Refrescância (green), Encanto (purple), Sedução (pink), Vitalidade (yellow).
Modernization of the Tixan Ypê powdered laundry detergent, with new packaging and the launch of two new versions: Flores e Cores and Flores Radiantes.
Launch of a new version of Ypê bar soap with coconut and hints of oat.
Launch within the multi-purpose cleaner lineup: antibacterial version.
New versions within the Ypê Clear dishwasher lineup: Clear Care and Clear Soft.
Modernization in the antibacterial version of Ypê dishwasher.
Launch of the first bleach on the market with a 1-year extended expiry date.
New Perfex packaging.
New Assolan packaging, now with Ypê’s endorsement.
Modernization of the Ypê Premium laundry detergent lineup through packaging redesign.
Renewal of the furniture polish lineup: new formula that provides even more shine and protection. Launch of the Campestral version. New labeling and packaging that imprint the lineup’s new concept: a cleaning finisher.
Modernization of the packaging on the Ypê dishwasher.
Modernization of the packaging on the Ypê bleach.
Modernization of the packaging on the disinfectant lineup: Bak and Pinho Ypê.
Modernization of the packaging on the Ypê multi-purpose cleaner.
Ypê Tradicionais fabric softener lineup updated with new labeling, bottles that transit the sensation of softness and new, more intense fragrances.
Launch of the Ypê concentrated fabric softener with new bottles and caps, more delicate and adequate to the segment with new fragrances, more modern and adequate for the consumer.
Packaging change in the 500ml bottle of Ypê dishwasher in Apple and Lemon versions from PEAD to PET.
Launch of the white Perfex cloth.
Launch of Tixan Ypê 2kg powdered laundry detergent, as well as 2L and 5L liquid laundry detergent.
Modernization of the Tixan Ypê laundry detergent lineup through packaging redesign.
Modernization of the fragrances in the Ypê Premium powdered laundry detergent lineup.
Launch of the Família Ypê Esquenta a sua Vida promotion
Packaging change in the 500ml bottle of Ypê dishwasher in Neutral version from PEAD to PET.
Relaunch of the Ypê multi-purpose cleaner lineup with a new concept: Maximum Cleanness.
New lineup of traditional Ypê fabric softeners with a fragrance capsule technology (more fragrance for much longer).
Lineup of concentrated Ypê fabric softeners with even more fragrance and new labeling that highlights the fragrance power and yield of the product.
Communication campaign with the motto “Caring that staaaays” to reinforce the main attribute of traditional and concentrated Ypê fabric softener lineups.
Launch of the first exclusively digital campaign for a product category (Ypê multi-purpose cleaner campaign).
Launch of the company’s new communication and positioning (Ypê: It’s worth caring).
Launch of the Ypê Vale Mais Cuidar promotion.